The photographer kept the client and the margin; the studio days became the leverage, not the product.
Real AI work, shown with the how.
Consistent characters were the wall between AI video and real campaign work. The wall just moved.
One character, forty shots, zero drift
JUN 10This is the fidelity bar that makes AI try-ons client-sellable, and one operator runs it.
Garment-true virtual try-ons
JUN 8The saved time goes to the thinking, which is the part clients actually pay for.
Brief-to-deck in 40 minutes
JUN 5Resize purgatory is the most automatable misery in production design, and this kills it without losing craft.
One hero asset, thirty ad sizes
MAY 28Fixed-price productized design only works when exploration cost collapses — this is the business model the tools actually unlock.
$2K brand sprints, 60% margin
MAY 20The gap between "imagine this" and "tap this" used to be a week; closing it inside the meeting changes how workshops sell work.
Napkin sketch to clickable prototype, mid-meeting
APR 22It's the font-foundry business model applied to a personal style — and the artist keeps authorship, control, and the high-value work.
An illustration style, licensed like a font
MAR 30Guideline enforcement is the least glamorous, most reputation-saving job in branding — and it automates almost completely.
A linter for brand guidelines
FEB 14The first proof that try-on pipelines could survive contact with a real client deadline.
Virtual try-on, catalog-scale (v1)
SEP 15Nothing cleared the bar here yet — the standard stays high.