Brief-to-deck in 40 minutes
An AD wired their agency's deck templates into a small web app — paste the client brief, get a structured first draft in the house style with real layouts, not slide soup. Two days of production became 40 minutes of editing.
The saved time goes to the thinking, which is the part clients actually pay for.
The how
- The agency’s six master deck templates live in Figma; each frame is tagged with a slot schema (headline, support, visual, data).
- A Next.js app takes the raw brief and calls Claude with the agency’s strategy-deck structure as a system prompt.
- Claude returns slide-by-slide content mapped to slot schemas — it picks which template each section needs.
- The Figma API populates frames; the AD gets a link to a draft file, never a blank canvas.
- House rules (banned words, claim-substantiation reminders) run as a lint pass before the file is created.
Run it back
Template tagging is a weekend; the app is ~400 lines. The leverage compounds with template quality — this is your deck archive becoming infrastructure.
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